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Aditya Birla Group aims to become a top 3 player in the financial services sector across lending, insurance, investments, and payments. Chairman Kumar Mangalam Birla announced this ambitious plan with the launch of its new digital platform.
This app is expected to almost double its customer base to 6.5 crore in just 3 years. This focus on consumer-facing businesses follows recent investments in paint and jewelry retail. Birla highlighted Aditya Birla Capital as a key growth driver for the group.
Their digital platform offers a variety of financial products and aims to acquire new customers digitally, as well as increase sales of existing products and services. They hope to attract new users by providing value-added services. Such as consolidating finances from multiple banks or completing UPI transactions even with low network connectivity. This aggressive push comes as other companies like Jio Financial and Bajaj Finance. These are also competing for dominance in the financial services market.
