If you look at well-known global brands, you might find it interesting that, except for Tata, there are no Indian companies among the top 100 most valuable brands in the world. Ratan Tata achieved something remarkable by expanding the Tata Group internationally with businesses like Tetley tea and Jaguar cars. However, even with these achievements, Tata hasn’t become as globally recognized as brands like Apple or Google.
Currently, companies from the U.S. and China lead the rankings, with Apple, Microsoft, and Google at the top. The U.S. holds almost half of the total global brand value, while India accounts for just 2%. So, what’s the reason for this?
Some people believe it’s due to government policies and favoritism, where businesses are too closely tied to the government in a way that doesn’t help them. But consider Samsung in South Korea—it also received government support, yet it became the fifth most valuable brand globally. So, perhaps it’s not entirely the government’s fault.
Another problem is that Indian companies, even large ones like our IT firms, are not doing enough to innovate or create new, exciting products. For instance, we don’t have a globally renowned software product or even a popular homegrown email service.
Buying foreign companies, like Tata did with Jaguar, won’t automatically turn Indian businesses into global brands. To become well-known worldwide, Indian companies need to concentrate on creating and developing their brands, not just buying existing ones. This involves investing in research, design, and innovation. India has many talented people working for big companies overseas, so the issue isn’t a lack of talent. What’s lacking is a strong vision to create new markets and lead in innovation. That’s what will help Indian businesses compete on a global scale.
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