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Google has invested $350 million in Flipkart, India’s leading e-commerce marketplace, valuing the company at $36 billion. This strategic move comes as Flipkart expands its digital infrastructure and strengthens its quick commerce offerings.
Flipkart will leverage Google’s cloud expertise to modernize its digital infrastructure. This collaboration will empower Flipkart to increase data usage for various business functions. The investment aligns with Flipkart’s plans for a public listing, potentially headquartered in India.
The investment aligns with Flipkart’s efforts to boost its accelerated commerce initiative. The company is expanding same-day delivery to 20 Indian cities to compete effectively and cater to a wider customer base.
While Flipkart claims over 500 million users and offers a diverse product range, its delivery model prefers large warehouses, leading to longer delivery times than rivals. The company is also taking cost-cutting measures to improve its financial performance.
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