These real-world lessons from Emlyon’s MSc program prepare you for today’s business world.

7 Skills You Need To Succeed In Marketing & Business Development

Networking Skills

Build strong career connections through team projects, company visits, and internships. These networks can open doors years after graduation.

Adaptability

Living and working in new countries teaches you to think on your feet. Real projects abroad help you understand how business works across markets.

Working with Different Cultures

Collaborating with international classmates teaches you how different work styles come together—and how to make it work as a team.

Analytical Thinking

Students learn how to read markets, study branding and strategy, and apply these skills during hands-on work in real companies.

Negotiation Skills

From pricing to pitching, negotiation is key. Classes focus on real conversations and matching students with partners to practice.

Resilience

Tight deadlines and challenging work help you stay sharp. Learning to handle stress is part of preparing for a fast-paced career.

Project Building

From concept to presentation, students work in teams to build a full business idea with a focus on sustainability.