The neuromarketing industry is expected to reach USD 3.6 billion by 2030, growing at over 15% annually. Over 70% of marketing companies in India are now using consumer neuroscience tools, such as eye tracking, EEG, and facial coding, to understand purchasing behavior. Career options after an MBA or PGDM in Neuromarketing combine marketing principles with neuroscience and psychology. It helps in understanding how consumers make decisions, respond to advertising, media, retail, or research.
- The global neuromarketing is growing by over 15% every year, as companies use brain science to study customer behaviour.
- The average salary of an MBA in neuromarketing graduates is between 6-18 lakh per year, depending on their skills and experience.
- Nearly 70% of marketing teams now use neuromarketing-related tools, such as emotion tracking and eye movement studies.
MBA in Neuromarketing
MBA in Neuromarketing is a management course in which students learn the combination of marketing and neuroscience. It helps students understand how the human mind responds to advertisements, brands, and products. MBA in neuromarketing teaches students how emotions, thoughts influence customer decisions. Students learn to use tools like eye tracking, facial expression analysis, and brain mapping to study customer behavior.
In an MBA in Neuromarketing, students learn skills to develop marketing strategies based on customer emotions. These skills help them in their career in different industry roles in research, branding, marketing, and consumer analytics.
Let’s explore the top career options after an MBA/PGDM in Neuromarketing in India
Top Career Options After PGDM in Neuromarketing
| Career Path | Average Salary (₹ LPA) | Key Sectors |
| Neuromarketing Research Analyst | 6–15 | Market Research, Consulting |
| Consumer Insights Manager | 8–20 | FMCG, Retail, Media |
| Brand Strategist | 7–18 | Advertising, Branding Firms |
| Market Research Specialist | 5–14 | Research, Analytics Firms |
| Advertising & Creative Director | 10–25 | Media, Advertising Agencies |
| Product Development Manager | 8–20 | FMCG, Technology, Retail |
| Academic Researcher/Educator | 6–12 | Education, Research |
| UX Researcher | 7–16 | IT, Digital Marketing |
Neuromarketing Research Analyst
A neuromarketing research analyst analyzes how the brain responds to marketing messages. They use tools such as eye tracking, EEG, and facial coding to understand consumer emotions. They help in designing better brand advertising campaigns, packaging, and product delivery. Neuromarketing research analysts collect and interpret both biological and psychological data, by use it to analyze what attracts consumer attention and builds trust. Psychology, data analysis, and marketing skills are required for this role. With time and experience, Neuromarketing research analysts lead consumer neuroscience projects.
Consumer Insights Manager
A consumer insights analyst analyzes what customer wants, need, and why they buy. They collect data through surveys, interviews, and analytics, then convert this data into useful insights for business teams. Their goal is smart marketing and product decisions for the brand. They also monitor market trends and competitors’ activities. Research with strategic thinking, communication, and storytelling skills is required for this role. This career option is suitable for those who enjoy analyzing data for prediction and understanding purchasing behavior.
Brand Strategist
A brand strategist makes strategies and manages the brand’s image. They analyze target audiences, competitors, and market trends. Using this analysis, they make strategies that align with brand values and customer expectations. For a smooth workflow, a brand strategist works closely with the creative and marketing teams. Their responsibilities include defining tone, visuals, and messaging. Strategic thinking and communication skills are required for this. With time and experience, they grow long-term brand positioning and reputation.
Market Research Specialist
A market research specialist analyzes data related to customer and market trends. They conduct surveys and industry research reports. Their goal is to understand customer needs and purchasing habits. Use insights to help businesses make product decisions and marketing. A market research specialist works closely with marketing, sales, and the product team. Analytical ability, attention to detail, and problem-solving skills are required. With time and experience, they switch into research management and strategic roles.
Advertising & Creative Director
An advertising and creative director manages teams that develop marketing campaigns. They plan a concept, guide writers and designers, and execute it; they review the final results. Their aim is to create an advertisement that brings attention and connects with the audience emotionally. They make sure each campaign aligns with the brand’s image and goals. Creativity and leadership skills are required for this role. An advertising and creative director also stays updated on digital trends, and a media platform is necessary. This role is suitable for who is creative and imaginative leaders who think strategically and visually.
Product Development Manager
A product development manager manages the process of creating or improving products. They work closely with marketing, design, and engineering teams. Their goal is to meet customer needs and maintain proper quality. They analyse market trends and customer feedback to plan new products or features. This role demands strong time management and coordination skills. They are also responsible for managing budgets and timelines.
Academic Researcher/Educator
An academic researcher or educator teaches neuromarketing and consumer psychology. They do practical experiments, publish their findings, and share insights through teaching. By doing this, they also help future researchers. They often collaborate with universities, research laboratories, and industry partners. Analytical and writing skills are required for this role. With time or experience, they lead research projects or educational programs. This role is suitable for those who are interested in in-depth research, scientific exploration, and sharing knowledge through teaching and mentoring.
UX Researcher
A UX researcher studies how people interact with digital products like apps and websites. They observe user behavior and collect feedback to improve design and usability. Their responsibility is to make sure that digital experiences are easy to use and satisfying. They conduct interviews, surveys, and usability tests to collect data and use these data insights to transform into design suggestions. Collaboration with designers and developers is required for this role. This career is suitable for those who enjoy combining research, design, and human psychology.
Also Read: Top MBA/PGDM Colleges For Neuromarketing in India
Skills Required for Top Career Options After PGDM in Neuromarketing
Students who complete an MBA or PGDM in Neuromarketing need both marketing and scientific skills. These skills help them study customer emotions, behaviour, and buying patterns. They also use technology and data to plan better marketing strategies.
| Career Option | Key Skills Required |
| Neuromarketing Research Analyst | Brain imaging tools, data analysis, consumer psychology, research design, and report writing |
| Consumer Behaviour Specialist | Emotional intelligence, psychology, survey design, observation skills, and data interpretation |
| Market Research Analyst | Data collection, statistics, Excel, presentation skills, market study |
| Brand Manager | Creativity, marketing strategy, storytelling, consumer insight, leadership |
| Advertising Strategist | Neuromarketing tools, campaign planning, visual analysis, communication, and audience research |
| Product Manager | Market research, analytical thinking, innovation, cross-team coordination, decision-making |
| Marketing Consultant | Client communication, research analysis, business understanding, strategy development, presentation |
| Digital Marketing Analyst | SEO, Google Analytics, social media tracking, content analysis, data reporting |
| Customer Experience Manager | Empathy, observation, service design, problem-solving, communication |
| Behavioral Data Analyst | Data modelling, neuroscience basics, predictive analytics, Python or R, reporting tools |
Best MBA in Neuromarketing Colleges in India
- IIM Ahmedabad
- IIM Banglore
- IIM Calcutta
- SPJIMR Mumbai
- MICA Ahmedabad
- XLRI Jamshedpur
- MDI Gurgaon
- IIM Kozhikode
- Taxila Business School
- IIM Indore
