Every product or service needs the right message and platform to reach people. From morning to evening, what we use and why we use each activity depends on marketing. While choosing what brand of mobile phone to buy, to deciding which app to download, marketing plays an important role in every choice we make. Marketing is a major part of the company’s growth strategy. After an MBA/PGDM in Marketing Management, you gain skills to understand the customer requirements, market trends, campaign strategies, and lead brand growth. This opens up many career options after PGDM in Marketing Management in fields like digital marketing, advertising, sales, market research, and product management.
- The average package for a beginner after an MBA in marketing in India is 6-10 LPA range.
- With experience, or a senior role average package after an MBA in marketing in India is 15-25 LPA or more.
- The marketing job market in India has more than 2,000 job openings listed for “MBA in Marketing” roles as per LinkedIn.
- Advertising, promotions, and marketing managers’ roles are expected to grow about 7% between 2022 and 2032, according to Dr. D. Y. Patil Vidyapeeth’s Centre for Online Learning (DPU-COL)
Top Career Options After PGDM in Marketing Management
| Career Path | Average Salary (₹ LPA) | Key Industries |
| Marketing Manager | 7–18 | FMCG, Retail, IT |
| Brand Manager | 8–20 | FMCG, Media, E-commerce |
| Sales Manager | 6–15 | Telecom, Manufacturing |
| Digital Marketing Manager | 6–16 | Agencies, Start-ups |
| Market Research Analyst | 5–12 | Research, Consulting |
| Product Manager | 10–22 | Tech, Retail, FMCG |
| Advertising Manager | 7–18 | Media, Creative Agencies |
| PR Manager | 6–15 | Corporate, Media |
| Retail Marketing Manager | 5–12 | Retail, FMCG |
| Social Media Manager | 4–10 | Brands, Digital Agencies |
Also Read: Top MBA/PGDM Colleges For Neuromarketing in India
Marketing Manager
A marketing manager plans and implements strategies to promote products and services. They research market trends and create campaigns that attract and retain customers. Marketing managers work closely with sales, creative, and product teams. They constantly monitor results, keep their eye on trends, and make changes as per requirements to achieve their targets. Decision-making, problem-solving, and budget management are required or essential skills for this role. Marketing managers always explore new, attractive ways to reach their target audiences and also oversee larger portfolios or teams.
Brand Manager
A brand manager manages brand identity. They make sure that each of their marketing strategies shows their brand values and goals. Brand managers’ responsibilities include planning campaigns, managing public perception, public relations, and customer behavior. They work closely with the creative team to create visuals to connect people and send their message to their target audience. Strategic thinking, planning, teamwork, and communication are the required skills for this role. This career is suitable for those who enjoy storytelling and connecting with audiences.
Sales Manager
The sales manager manages the sales team to achieve their sales target. They make plans, train their team, and monitor their performance. Sales manager responsibilities are setting pricing strategies, building customer relationships, and analyzing data to identify new opportunities. They work closely with the product and marketing teams to improve their sales performance. Strong communication and leadership skills are required for this role.
Digital Marketing Manager
The digital manager manages the online marketing efforts. They use online platforms for their work, like social media, email, websites, and search engines, to promote brands. The digital manager’s responsibilities are running campaigns, analyzing traffic, and managing online advertising. Their goal is to reach the right audience with the right message. The required skills for this role are data analysis, staying updated on the latest digital marketing tools, and trends.
Market Research Analyst
Market research analysts analyze customer behavior and market trends. They collect data through surveys, interviews, and reports. With the help of this data, they make a report for product demand and competition. Market research analysts work closely with product and marketing teams to give them guidance as per requirements. Decision-making and analytical thinking are required skills for this role. They make reports that help in business growth. With time and experience, analysts switch to senior research or strategic roles. This career is suitable for those who are interested in data, research, and problem-solving.
Also Read: Top MBA Colleges For Marketing Management in Jaipur
Product Manager
A product manager manages the product cycle. They set goals, collect customer feedback, and collaborate with respective departments to develop features. Their responsibilities are to make sure that the product solves the right problems and is successful in the marketplace. They make plans for tasks that are on priority or not, and how to do them. Time management, leadership, and resourcefulness are required skills for this job. Product managers monitor the performance of tasks and updates. With time and experience, product managers lead multiple teams. This role is suitable for those who enjoy a balance between business, design, and technology in their work.
Advertising Manager
An advertising manager manages creatives and advertising campaigns. They plan concepts for creatives, select a media platform for them, and monitor their performance. They aim to grab the attention and interest in products or services. Advertising managers work closely with creative teams, agencies, and media buyers. Budget planning and campaign management play an important role in this. They monitor the advertisement performance and make the required changes to it. This career is suitable for those interested in creative planning and strategic communications.
PR Manager
A PR manager manages a company’s image publicly, handles press releases, media relations, and plans public events. Their responsibilities are to make a positive and trustworthy reputation. Public relations (PR) managers answer public questions and resolve issues during crisis situations of the company. They also work closely with influencers, celebrities, and partners for branding and coverage. Communication and relationship-building skills are required for this. This career is suitable for those who have an interest in writing, networking, and problem-solving.
Retail Marketing Manager
A retail marketing manager manages strategies to increase store sales through promotions, in-store displays, and customer events. Their responsibilities focus on attracting customers and improving their shopping experience. They work closely with the sales, product, and visual teams. Market trends, communication, and creative thinking skills are required for this job. They monitor customer needs and store performance.
Social Media Manager
A social media manager manages a brand’s online presence on social media platforms like Facebook, Instagram, X, Pinterest, and LinkedIn. They make creatives for reach and engagement with followers. They are up to date with social media trends. Their aim is to build strong online presences and spread awareness as much as they can. They run advertising campaigns on social media platforms. This role requires creativity and time management skills.
