Top MBA Project Ideas in 2024 - 20 MBA Project Topics with Details

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MBA one of the most rewarding degrees comes with various challenges and opportunities. Master of Business Administration is a blend of theoretical learning with practical implementation, making things interesting. MBA programs heavily involve project work and case studies. This hands-on approach provides students to solve real-world business challenges.

Doing these projects helps them in critical thinking, time management, solution findings, team building, leadership, and career enhancement. In this article, we will discuss the top MBA project ideas that students can opt for their projects. Here students can find the project topics related to major MBA specializations. Such as – marketing, HR, finance, operations, sales, business analytics, and more.

Top MBA Projects Ideas with Details

S.No.	Topic of Project	Specialization	Details
1	Impact of Influencer Marketing for Mamaearth	Marketing	Find out the results of influencer marketing on Mamanearth brand loyalty and how it helps them target different demographics.
2	AI Impact of Talent Acquisition	Human Resource	Inrodue of AI in Human Resources and tools & techniques that will make talent acquisition more impactful.
3	Blinkit vs Amazon Fresh winner of quick commerce delivery	Operations	Analyze the operational strategy of both companies. Find the pros and cons of both.
4	Viral Marekting Game of Swiggy and Zomato	Digital Marekting	Analyze the digital marketing strategy of both food delivery apps and how they target people.
5	Predictive Sales Analytics for Forecasting	Business Analytics	Check a company’s previous sales record, and analyze the market and demands. Forecast the sales for the company by leveraging the data.
6	Social Media Marketing Strategy of BOAT	Marketing	Impact of social media marketing for a brand and how BOAT is implementing it successfully.
7	Retention Policy of Hindustan Unilever	Human Resource	Analyze the Hindustan Unilever strategy for employee retention.
8	Analysis of Byjus – Merger and Acquisitions	Finance	Find out the feasibility of merger and acquisition done by Bujus. Are they worth the amount paid by Byjus and the ROI?
9	Analysis of Franchise Modal of Chai Sutta Bar and MBACHAIWALA	Marketing + Operations	Understand the marketing and operations of both startups and find one is doing wonders and the other is failing.
10	Operations at HUL	Operations	Operations strategy at HUL, challenges they face, and solutions to those challenges. The opportunity of having a large pool of employees. The strategy helps them work in synergy.
11	How Zomato using AI tech for marketing	Marketing	Zomatos latest ads are using AI for personalized video ads. Check out the way of implementing it and how feasible it is.
12	Role of Automation in Tesla	Operations	Automation for the operations and how Tesla is mastering this art -Pros and cons of automation, cost, feasibility analysis.
13	JIO Strategy for the Market Expansion	Operations	Indian Telecom Sector Challenges and Jio’s strategy to overcome this and destroy the competition from its operations.
14	Customer Relationship Management for Sales Performance	Sales	Analyze the sales performance of companies using CRM like Salesforce and how it will be beneficial.
15	Market Expansion Strategy of Zudio	Sales & Marketing	Zudio Market segment, strategy applied by Zudio, operational mastery from Tata, and how audio can set such low prices.
16	Magic that Personal Brading has done to Physicswallah	Marketing	How Alakh Pandey founder of Physicswallah uses his branding to turn into a loyal customer of Phyicswallah. Strategies that help them become a 1 billion USD company.
17	How does Meesho killing in the E-commerce Sector	Operations	Meeso’s target market and how they can give such high margins at lower rates.
18	Marketing Strategies for Sustainable Products:	Marketing	Market analysis and future prediction for the sustainable products industry and find the ways which help them in promotions
19	Monetization Strategy for Netflix	Product Management	The science behind the user interface, the content available, plane pricing, and the target audience
20	Study of Six Sigma Implementation Process at a Haldiram.	Operations	How is the Six Sigma implementation helping Haldiram in catering international market?