The turnover of Rs 100 crore is a testament to the hard work and vision of Shravan Daga, founder of Krishna’s Herbal & Ayurveda. This Rajasthan-based company has carved a niche for itself in the Ayurveda wellness market by focusing on natural and effective products.
Daga, a B.Com graduate, started small in 2007 with just Rs 15,000. He saw the potential of Aloe Vera and began by offering a few Ayurvedic products made from this wonder plant. The initial years were challenging, with sales hovering around Rs 1-5 lakhs. But Daga persevered, inspired by his belief in the power of Ayurveda.
Turning Point & Growth
A major turning point came in the brand’s sixth year when a leading Ayurveda company expressed interest in its products. This recognition took Krishna’s Herbal and Ayurveda to a turnover of Rs 2.5 crore. The COVID-19 pandemic further fueled their growth as people turned to natural wellness solutions. The company’s revenue reached an astonishing Rs 100 crore in FY-24, while the estimated annual run rate for FY-25 is Rs 140 crore.
- Krishna’s Herbal & Ayurveda uses raw herbs instead of extracts to preserve the full potency of natural ingredients. They source directly from farmers and invest heavily in quality control.
- The brand boasts over 100 products addressing various health concerns, including heart care, diabetes, immunity, and personal care.
- A whopping 90% of their sales come from online platforms, with a focus on their website and major marketplaces.
Krishna’s Herbal & Ayurveda is not just about profits. They are committed to educating customers about healthy lifestyles and conducting clinical trials to validate the efficacy of their products. Their ultimate goal? Empowering people to manage health concerns naturally through the power of Ayurveda.
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