India is on track to become a major player in the premium smartphone iPhone market. It will be the third-largest market for iPhones by 2026. This growth is attributed to several factors:
Government incentives: India’s Production Linked Incentive (PLI) schemes have drawn significant foreign investment, including from Apple.
Rising affluence: The Indian consumer base is increasingly willing to spend on premium devices, fueling demand for iPhones.
Brand image: Apple’s strong brand recognition positions iPhones as an aspirational product in the Indian market.
Analysts at Counterpoint Research believe these trends will propel India past established markets like Japan and the UK in iPhone sales within the next two years.
