Myntra, India’s leading fashion platform, has joined the growing quick commerce wave with the launch of ‘M-Now,’ a service promising 30-minute delivery for fashion and beauty products. This move comes as increasing consumer demand for instant gratification drives brands and e-commerce players towards faster delivery options.
Targeting Gen Z and Millennials
M-Now specifically targets Gen Z and millennials, who are known for their preference for quick and convenient services. Myntra aims to capitalize on their desire for rapid access to the latest fashion trends and styling solutions.
Leveraging Existing Infrastructure
To fulfill these rapid deliveries, Myntra will initially utilize a network of third-party dark stores and the offline stores of its brand partners. While 30-minute delivery is the initial focus, Myntra hasn’t ruled out shortening delivery times further in the future.
Addressing the Q-Commerce Challenge
The rise of 10-minute delivery services for a wide range of products, from groceries to electronics, has significantly impacted consumer expectations and posed a challenge for traditional e-commerce players like Myntra.
Industry Trends
- Several brands, including Fabindia, Decathlon, and Adidas, have already embraced quick commerce platforms.
- Many other brands are considering integrating quick commerce into their distribution strategies.
Myntra’s Focus
Myntra recognizes the key challenges in fashion quick commerce:
- Ensuring the availability of the right product selection within the 30-minute delivery window.
- Expanding its logistics capabilities to support rapid deliveries across its network.
Also Read: E-commerce vs Quick Commerce: Which is Better for Your Business?
